The Journey to Conquer Cancer
Re-design of an online check-in flow to maximize clarity and function.
I led the visual design for a cross-functional initiative to improve the online check-in experience for event participants. The existing flow was creating unnecessary friction for users with a lack of clarity on certain steps and needed updated visual graphics for the 2024 event. Our goal was to create a more intuitive, accessible, and visually streamlined experience that aligned with the brand and supported a seamless entry into the event ecosystem.
To create a more intuitive and visually engaging experience, with the content team we introduced a clear step-by-step structure that guided participants through the check-in flow with ease. The refreshed interface featured simplified layouts, prominent calls to action, and consistent use of the brand’s colour palette, typography, and visuals. The final system provided a seamless and consistent experience for users to fully understand their options and important event information.
