The Walk to Conquer Cancer
Raised a monumental $3.5 million and a 25% increase in participants from 2023 to 2024.
The Walk to Conquer Cancer is an annual half-marathon fundraising event organized by The Princess Margaret Cancer Foundation in Toronto. It brings together thousands of participants to support life-saving cancer research at the Princess Margaret Cancer Centre.
My role was to help the in-house design team create print and digital assets to support the Walk and help participants reach their fundraising goals. This included communications such as e-mails, social media posts, and updating web graphics. I also created event day materials—participant lanyards, t-shirts, hats, bags and various route signage.
